Hype Records, a music record company based in Toronto, Canada, was on Valentine’s Day formally launched in Cape Coast to unearth young talents in the metropolis and groom them to become stars.
The record company, which has been in existence for two years, according to the Public Relations Officer of the company, Ms Sylvia Appiah, started when the Chief Executive Officer of the Company, Mr Oppong Anane, decided to invest in his son who wanted to become a musician.
“School Boys” entertaining the crowd
According to the PRO, Mr Oppong Anane, who is currently based in Canada decided to establish the company, to assist young musicians who wanted to come out with their albums.
Ms Appiah said the company observed that there were a lot of talents in the metropolis who needed a push, hence the launching of the programme in the area to extend a helping hand to them.
She said the company seeks to break the misconception about African music and make it internationally acceptable.
She pointed out that there were so many talented artistes in the country who can take African music higher but are unfortunately not getting the needed push to get there hence the creation of the record company to make their dreams come true.
“Hype Records was set up to help discover such talented artistes, groom them, spice them and later present them to the international market,” he added.
Ms Appiah said artistes irrespective of their background were going to receive the ultimate support to boost their musical career.
She disclosed that the company would soon come up with a musical reality show called “The next hype” which will be held bi-annually to unearth young and upcoming artistes to be signed by the record company.
The PRO stated that it was the aim of the company to reduce unemployment in the metropolis and country in general by promoting local artistes and called on other Africans in the diaspora to do same.
Some artistes who had been discovered by the company were given the opportunity to prove their worth as they entertained the large crowd that besieged the Goil Filling station at Pedu.
STORY: FROM MAGDALENE SEY, CAPE CAOST